Quarterly · No. 11
Bradford Digital Media— A Northern agency for considered brands —
Spring 2026 · Vol. III
Cover Story · Spring 2026 Issue

A Northern agency, for the brands that intend to be remembered.

Bradford Digital Media is a small Bradford studio building digital programmes for considered Northern companies — the ones with the patience and the conviction to play a longer game than the quarterly board cycle rewards.

01The EditorialAn opening note

A studio is not a capability. It is a way of working.

We built this firm in Bradford because the work itself benefits from the city — its patience, its scale, the way an engagement here is allowed to be slower and more considered than the metropolitan equivalent.

In this issue
— A studio is a way of working, not a capability list.
— Six subjects, run by six principals, on one floor.
— A four-page operating brief, written for the client's own team to run from.
— Why the average engagement here lasts longer than a media plan.

Bradford Digital Media was started in 2016 by three operators who had spent the prior decade watching marketing programmes get built badly — pitched on a deck, executed in a pod, handed off to an account-management layer, and then quietly re-pitched eighteen months later when the contract came up for renewal.

We do not run that play. The principals who sit on a brief are the principals who ship the work. The team you meet on the discovery call is the team that runs the engagement. There is no separate delivery firm in another room, and no offshore back office on a phone you cannot ring.

"A studio is not a capability list. It is a way of working — and the way of working is the thing the client is actually buying."

The work we are proudest of is the work that survives us. The four-page operating brief we hand to the client's own team — the document they can run from after the engagement ends — is the asset we consider our actual deliverable. Every other piece of work in the building is a footnote to it.

The clients we keep tend to stay. Average engagement length on the active roster is twenty-three months. We consider that the only number worth measuring against, and the only one a client should ever judge us on.

02SubjectsSix rooms · One studio

Six rooms, drawn on one floor.

An honest list of what we are hired to do, with the floor we charge for each and the principal who runs it. Each room is a room, not a "service line."

i.

Brand & positioning

Naming, marks, narrative architecture, voice. A patient piece of work — usually ten to fourteen weeks — that produces a brand book and a one-year rollout plan written for your own team to operate from.

Run by Mary Anne Halpin Brand principal
10–14 week sprints
From £24k flat
ii.

Editorial & long-form

Long-form writing, owned media properties, the small acts of publishing that compound over years rather than weeks. Staffed by editors, not "content writers," because the difference is the work itself.

Run by Tom Ellington Editorial lead
6-month minimum
From £8k / month
iii.

Performance marketing

Paid acquisition across Meta, Google, and the second-tier channels we know how to read. Weekly creative drops, monthly performance reviews. The unit of work is the iteration, not the campaign.

Run by Kareem Ali Paid principal
6-month minimum
From £12k / month
iv.

Lifecycle & retention

Email, SMS, on-site programmes. The mid-funnel work where the unit economics of a mature programme actually live. We touch your ESP directly, rebuild segmentation, and document everything in your tools.

Run by Pia Marchetti CRM principal
3-month minimum
From £7k / month
v.

Digital build

Websites, microsites, landing programmes. Designed in this building, built in this building. The principal who designs is the principal who ships. No handoffs to a development firm we have to bill separately.

Run by Felix Sutcliffe Digital lead
Project basis
From £18k flat
vi.

Fractional direction

For founders between a full-time marketing director and a single agency contract. We sit on your weekly leadership meeting, own the marketing P&L, and hand off cleanly to the full-time hire we help you find.

Run by Andrew Holloway Founding partner
9–14 months
From £14k / month
03A Standing NoteFrom the studio

The slower work is the better work.

"Most agencies are organised to be faster than necessary. The clients we keep are the ones who recognised, sometimes years before we did, that the work that compounds is the work that is allowed to take its time."

— A standing note from the studio

04About the StudioTwelve people on East Parade

Twelve people, one floor, on East Parade.

Bradford Digital Media was founded in 2016. It is a flat firm of twelve people on the first floor of an Edwardian building on East Parade — a half-mile from the Wool Exchange, ten minutes from the Interchange, in a part of the city that has rewarded a slower kind of practice for nearly two centuries.

We take eight engagements at a time. We have done since 2019, when we stopped scaling headcount past the size at which the principals could sit on every brief. We say no a lot. There are three firms in Leeds and Manchester we refer to regularly, and we send them clients without expecting a referral fee in return.

Our clients tend to be small to mid-cap operators with a Northern centre of gravity and a long-game disposition: hospitality, heritage retail, professional services, and an occasional B2B SaaS firm that has had a satellite office on the M62 corridor long enough to count as one of us.

Average engagement length on the active roster, as of this issue: twenty-three months. That is the only number we are willing to be judged on, and the one we hire and promote against internally.

— A standing studio brief, last revised Spring MMXXVI.

The studio, in particulars

Established
2016 · Bradford
Studio
Twelve, on one floor
Active engagements
Eight
Avg. engagement length
23 months
Floor
£14k / month · six months
Sectors
Hospitality · Heritage retail · Professional services
Office
140 East Parade, BD1 5BP
05CorrespondenceTo begin

Tell us about the programme you are building.

A short paragraph is enough. If it is a fit, we reply within two business days, in writing, with a sensible first conversation. If it isn't a fit, we will tell you and pass you on to the best firm we know for the work.

Write to a founding partner [email protected]
The Studio

Bradford Digital Media

140 East Parade

Bradford BD1 5BP, England